Unless you actually did send them $3,000 check this is deceptive ($3,000 paycheck is on it’s way to you by Fedex). The new CAN-SPAM Law requires that the subject line of your emails be directly pertinent to the content. In other words, you cannot title your email “Elvis Found ALIVE” and then promote your latest cookbook.
Identify yourself at the beginning of the email message.
And use the current date and a greeting line. Many mailing softwares enable the insertion of the recipient’s name. Into the subject line and the body of the message.
Use this feature to personalize your message and make your reader feel you are writing directly to him. Format the body of your message to be neat and easily read. Few if any people will attempt to read a dark and tangled mass of fonts.
Limit your lines to 60 or 65 characters and hold your paragraphs to three or four sentences. Use one extra line of white space between your paragraphs for added ease in reading. You may also want to stick with text formatted email.
Even though it does not provide the zing.
Of a well done HTML message. Since most spam email is HTML formatted, it can be a trigger for some spam filters. If your message is comprised of more than a three or four paragraphs.
Use capitalized subheadings to draw attention to specific points that you want to make about your product or offer. Keep in mind that few people will read your message word-for-word. Make it easy for them to pick out the most critical points you want to convey.
Note however, that typing in ALL CAPS is not only considered a breach of Internet etiquette. It is also a trigger for most spam filters. Again, when mailing a direct advertisement, stress the benefits of your product.
Explain how it will solve a problem.
Make a tiresome task more efficient, increase sales, and reduce risks. Give pleasure, comfort, and afford pride of ownership. Features are great.
But chances are that your reader will not give a whit how many gizmos are tacked on. He wants to know exactly how your product or service will be of benefit in his own life. Use bulleted lists to display the benefits of your offer.
Many readers are skimmers and will only see the highlighted portion of your message. A bulleted list can quickly explain the benefits of your product, and why the reader should respond your offer. Simplify your wording and make your point in direct and clear language.
Avoid making your reader run.
For a dictionary to understand your message. Remember, you are composing a sales message, not writing a novel. Proofread your message for grammatical and spelling errors prior to distribution.
An easy way to do this is to compose your message in Microsoft Word. You will be alerted to possible errors by red or green squiggled lines. End your message with a signature line and a valid email contact or URL to your website.
The new U.S. Federal CAN-SPAM Law also requires that a physical address. And a working removal link be included in any commercial email sent. Postal address must be within every email.
You can also use a P. O. Box.
As your postal address. Put it at the bottom of every email that goes out. This will relieve fear and mistrust in your reader.
He will be more likely to regard you as a sincere businessperson. And less likely to mistake you for just another spammer. As little as one poorly designed email campaign can seriously damage your credibility with potential customers.