What do your website visitors want? As a small business website owner it is easy to become overly focused on what you want your visitors to do or see while on your website. However, it is equally important to have an understanding of what your visitors want when they arrive at your website.
Your visitors judge your website.
If it is not packaged in an attractive way or if its user experience is confusing, your visitors will not take the time to learn about your product (even if it fits their solution). One intriguing observation of consumer behavior is their attention. Knowing how your visitors glean at your content can make you a more effective content writer, web designer, or online marketer.
Place the important content above the fold. Without a doubt, above the fold is the most looked at content. This is why your most essential content should be here.
Although it is the most valuable location on your page, it does not imply you should overlook the rest of your page. Stuffing everything above the fold can totally ruin the functionality of an otherwise practical site. You have just 8 seconds to get your visitors’ attention.
Therefore be sure you are placing attractive information above the fold.
Be very careful when you do this. Do not attempt to cram too many calls to action above the fold. Instead, you should make your message appealing.
That is what will motivate people to read on and potentially buy from you. Place calls to action at the bottom of the page. Even though the most viewed area is above the fold, but the second most viewed is at the bottom of the page.
Visitors do scroll down, you know? And when they do, they will go right to the bottom where the scrolling stops. And that is where you want to show them your call to action.
Visitors love big, bold headlines.
The bigger and bolder your headlines are, the more likely your visitors are going to read them. Bite-size information is the best. You need to break up your material into brief paragraphs.
Provide headings, utilize bullets, and make numbered lists. This is because people generally do not absorb huge blocks of text very well. And have a need for digestible bite-size information.
Create a lot of white space. White space is an integral part of web design. White space encourages clean layout and better consumption of information.
You might think white space is a waste of space.
And be tempted to put something there. In actuality, white space is important since it eases navigation through the the page. Our eyes need to “rest” from the numerous elements of the page.
Our eyes also need to know where to go next. White space offers a way for this to occur. The left side of your page is valuable too.
Visitors spend a lot of their attention on the left side of the page. Most languages read from left to right. This viewing habit has become so ingrained that we are predisposed to look to the left.
So take advantage of this area.
Place important information on the left side of your page. Remove banners. Visitors are over exposed to banners.
They developed “banner blindness”. Basically, people ignore banners so unless you have no other method to monetize your website, you should not use banners at all. Human photos are wonderful.
Seeing somebody else, even in a picture, usually triggers a positive physiological response of attraction or identification. A person is more inclined to trust you if he can see how you look like. A web page that has photos of people’s faces encourages interaction.
People cannot help looking at other people.
Therefore inevitably stay longer on your page. You can enhance your website, conversions, or business just by knowing where your visitors look on your website. Where they look is extremely important since it affects what they will learn, what they will do, and what they will buy.