9 Ways Your Website Affects Your Brand

Your Website Brand
Photo by Le Buzz on Unsplash

Out there on the Internet, your website represents your business and your brand. And it also represents the person behind it, which is you. Your website is the face of your business, brand, and reputation.

Your website is the middle person.

Whom you use to convey whatever it is you want to say to your visitors. You have total control and creative freedom on how you design your site. And thus affect how people view your business, your brand, and you.

However, with such control and the freedom to choose how we want to convey ourselves and our business to the world, the power of choice unfortunately includes the power to make the wrong ones. There are millions of online businesses on the World Wide Web. And many of them simply do not pay attention to the minute details.

Which can amount to a big problem in the end. You should not make the same mistake. You should always be on the lookout for even the minutest of errors or mistakes.

Because your reputation and the reputation of your online business are at stake here.

A website can tell a lot about the person behind the business and the brand. Reputation is nearly everything when it comes to businesses. And your website can either make or break it.

Nevertheless, you have the power to control which path your website takes. When your website is filled with constant grammatical and spelling errors, it is going to show that you do not really care much about your business. And when customers perceive that you do not care about your business, they are going to think that you will not care much about them as well.

When that happens, nobody is going to be interested in doing business with you. Having an occasional spelling or grammatical error once in a while is perfectly fine. We are only human after all.

And as humans we do make mistakes.

People can respect that. However, making the same mistakes on nearly every single line of text. Or to the point people cannot make sense of what you are trying to say anymore.

Then that is definitely negligence. With the ease of use and availability of spell-checking tools now, it is simply no excuse to keep making spelling errors anymore. For many people, spelling errors are a pet peeve for them.

Sure, you are not breaking any laws. But many people will be turned off by it. And this reason is enough for them to stop coming back to your website.

So you want to deliver valuable information to your visitors.

If every single part of your website looks longer than a page from Wikipedia, then you are definitely going scare visitors away. People are busy. And they love convenience.

They are looking for knowledge. But at the same time they want a quick fix or a shortcut to learn it. They only want to know the important stuff.

And cut out the fluff. If there is simply too much information they will eventually skim on it. And then stop at only the parts which they find interesting.

If they are going to skim it.

Then we might as well do it for them. When you can present information in an easy and digestible form. And just include all the juicy or important bits.

People are going to love you for it. That is what people seek. And that is enough reason for them to keep flocking back to your website.

It may require some effort on your part. But that is part of the process of delivering value to your fellow readers. Never ever directly copy contents from another site and go pasting it on yours.

That is downright plagiarism.

In other words, you are stealing. If you want to quote a certain article or text, do it the proper way. Be sure to credit the source where due.

Do not just copy any content. And have the audacity to call it your own. Another type of copying activity that is even worse than plagiarism.

Is one where you have multiple copies of the same contents spread out through different areas of your website. Many people do this because they want to “fatten-up” up their site. They do this by using multiple copies of the same contents over and over again throughout the site.

This kind of duplicate content is very frowned upon by the search engines.

And you definitely will get penalized as search engines will eventually find out. You do not even want to know what your visitors are thinking if they browse through such a site. If you need content, come up with content yourself.

Hire writers, invite guest bloggers, or buy articles. You have to learn how to use your attention grabbing elements more wisely. Many people bold or highlight unnecessary words or objects.

At the end of the day, your visitors will not even know which one they should be paying attention to anymore. As there are so many things going on, it will look like a mess. And it will only leave your visitors confused.

It is perfectly fine to use colors.

But do use it smartly. Every design element must have at least a purpose behind it. When it comes to creative design, the choice of colors must match the overall theme or the “feel” of your website.

Let your website’s theme define your color choice. And not the other way round. The act of tweaking your website can be a never-ending task.

But if you think certain areas of your website can be improved. Then by all means go for it. Any improvement, no matter how small or how insignificant it can be, is still an improvement.

And it can certainly add up in the end.

You can always get more ideas on which areas of your website could be improved from your visitors. Sometimes they can have great ideas and suggestions which you can never think of alone. When you do implement the changes based on their suggestions, it will be for the benefit of the visitors.

Plus, your visitors will also feel that you really care because you showed that you listened.